Marketing & Presale
Marketing & PresaleCampaign Strategy
BUILD•IMPROVE•EVOLVE
MarketingObjective
The primary objective is not to collect Views or Followers, but to:
Build real awareness around SOLAB.
Explain the project concept and Utility.
Build a genuinely interested Community.
Convert the Community into Presale Buyers.
Build a real Holder base instead of artificial numbers.
CurrentProject Stage
SOLAB is currently in the Early Development Stage, and therefore the current priorities are:
Prepare the Presale.
Prepare the Liquidity.
Ensure the platform and website are ready.
Prepare the content and marketing materials.
Avoid exhausting the budget before a product / Presale is ready for conversion.
Presale-TimedMarketing Strategy
Marketing will not start aggressively before the Presale.
The primary marketing activity will begin with the start of the Presale, as the Presale will be scheduled within a carefully planned timeframe.
This approach avoids paying for Traffic at a time when the user cannot take an actual action.
CampaignPhilosophy
We Do Not Want
Views→Likes→Followers
We Want
KOL &Community Strategy
X KOLs
Telegram Communities
Crypto Communities
Regional Communities
Strategic Partnerships
Every campaign will be evaluated based on quality of traffic and conversion potential rather than views alone.
Performance-BasedMarketing
During the first stage, the objective will not be to make large upfront payments.
Small Test→Measure Results→Scale
A limited number of accounts / KOLs will be tested and measured through:
Clicks
Community joins
Engagement
Presale visits
Wallet connections
Presale purchases
Budget allocation will be increased based on measurable performance.
CompensationModel
During the Presale
Compensation may initially be provided through SOLAB token allocations, subject to agreed terms and performance.
After the Presale & Initial Listing
Compensation can transition to USDT, according to the agreed campaign structure.
CampaignTimeline
Phase 1 — Preparation
Now → Prepare everything.
Phase 2 — Presale Launch
Start the Presale + start the main campaigns.
Phase 3 — Conversion & Optimization
Monitor who brings real Community and Buyers.
Phase 4 — Initial Listing
After the Presale and Initial Listing, gradually move to broader campaigns and USDT payments.
Phase 5 — Scaling
Increase investment only in channels that have proven results.
BudgetPrinciple
No large marketing spendwithout measurable results.